In 1948, Canadian sociologist Erving Goffman came to Unst, told everyone he was there to study the economy but, instead, studied everyone there. His research ended up in his massive bestseller The Presentation of Self in Everyday Life, changing the game for sociology. Seventy years later, a cast of Shetland youth have teamed up with performance company Mammalian Diving Reflex to apply Goffman’s insights to Unstfest, UK’s most northerly festival. The Presentation of Unst in Everyday Life presents their findings, with a song or two.